Dundalk Institute of Technology Programmes and Modules - Bachelor of Arts (Honours) in Digital Marketing and Strategic Communication

Bachelor of Arts (Honours) in Digital Marketing and Strategic Communication

Business and Humanities

Programme Short Title	BA(Hons) in Digital Marketing and Strategic Communication

Programme Code	10088	Mode of Delivery	Full-time, Modular	No. of Semesters	8

Semesters Per Stage	2	NFQ Level	8	Programme Credits	240

Language of Instruction	English

Field of Study	0410 - Business & Administration

Educational Aim of Programme

The educational aim of this programme is to assist learners in their academic, intellectual, and personal development to enable them to work as professionals, developing and leading enterprises (national and international) within the Digital Marketing and Communication sector. More specifically, the BA (Hons) in Digital Marketing and Strategic Communication degree will aim:
• To foster the intellectual ability of learners in a manner which enables them to make a meaningful contribution in their professional and personal lives.
• To develop graduates with the knowledge that will enable them to question, analyse, synthesise, and critically evaluate situations and contexts in seeking solutions to problems.
• To instil a work ethic and develop a spirit of creativity, enterprise, and innovation.
• To enable participants to critically examine and assess the scope and potential of the Digital Marketing and Communication sector, and to facilitate students’ interaction with industry through, for example, projects, cases, and guest lectures.
• To enable students to develop their confidence by acquisition of the Digital Marketing, Communication, Technology, Business and Social Skills and competencies required for them to be proactive industry leaders in the future.

External Code

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Programme Learning Outcomes (PLOs)

On successful completion of this programme the learner should be able to :

#	Description
PLO1	An understanding of the theory, concepts and methods pertaining to the field of learning within the Digital Marketing and Strategic Communication domain.
PLO2	Detailed knowledge and understanding in the field of Digital Marketing and Strategic Communication, some of it at the current boundaries of the discipline
PLO3	Demonstrate mastery of a complex and specialised area of skills and tools pertinent to the field; use and modify advanced skills and tools to conduct closely guided research, professional or advanced technical activity within the Digital Marketing and Strategic Communication Sector
PLO4	Exercise appropriate judgement in a number of complex planning, design, technical and/or management functions related to products, services, operations or processes, including resourcing
PLO5	Use advanced skills to conduct research, or advanced technical or professional activity, accepting accountability for all related decision making; transfer and apply diagnostic and creative skills in a range of contexts within the field of Digital Marketing and Strategic Communication
PLO6	Act effectively under guidance in a peer relationship with qualified practitioners; lead multiple, complex and heterogeneous groups
PLO7	Learn to act in variable and unfamiliar learning contexts; learn to manage learning tasks independently, professionally and ethically
PLO8	Express a comprehensive, internalised, personal world view manifesting solidarity with others