Module Details

Module Code: BUSS B8020
Full Title: Commercial Media Publishing
Valid From:: Semester 1 - 2013/14 ( September 2013 )
Language of Instruction: 
Duration: 1 Semester
Credits:: 10
Module Owner:: Seamus Rispin
Departments: Unknown
Module Description: Commercial Media Publishing involves creating, designing and styling engaging page layouts for print and digital. As platforms such as digital media and social media spring up, Commercial Media Publishing enables the delivery of online designs in the form of web pages, posters, flyers, brochures, catalogues and multi-colour publication.

Commercial Media Publishing will be delivered in two parts, Part A will consist of Web page Development using Adobe Dreamweaver and Part B Media Publishing.

PART A Students will learn the fundamentals of web design using Dreamweaver and CSS. After learning how to test and upload a website, the student will be asked to develop their own web site project.


PART B will use Adobe InDesign which is a publishing software application that enables users/designers to import text, photographs and vector art, place them onto a page and link multiple pages together for a quick electronic distribution
 
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 PART A Web Development - see point 3 to 6 below
MLO2 PART B Media Publishing - See point 7 to 10 below
MLO3 describe fundamental web functionality such as domain registration and hosting, naming conventions and best practices.
MLO4 understand html editing.
MLO5 create web pages using an editor such as Adobe Dreamweaver apply the principles of design and layout theory to web pages
MLO6 publish a web site to the Internet
MLO7 Recognise, Navigate and Customize the InDesign Interface
MLO8 Experiment with text, type and style tools (text frame, text editing, importing text, redefining and applying styles
MLO9 Build documents master page and apply master pages to multiple pages
MLO10 Create and produce multi-colour publication in the form of a brochure, poster and newsletter
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
 
Module Indicative Content
Part A - WEB DEVELOPMENT
n/a
• How the Web Works
IP Principles Domain Registration and Hosting Naming Conventions and Best Practices.
• Introduction to HTML5 tags and tag attributes
html, body, title, p, br, ol, ul, dl, h1 to h6, strong, em and table
• Revision on Working with Graphics
Graphic formats for the Web, Basic graphic editing features (Photoshop of Fireworks)
• Creating Web Pages with Adobe Dreamweaver
Build a basic web page, What is CSS, Creating Lists and Setting up web page structure using DIV Tags.
• Going Live with Your Website
Uploading Your Files to a Server, Testing Your Site
• Web Design Principles (theory)
The do's and dont's of designing the structure and layout of your web pages.
Part B - MEDIA PUBLISHING
n/a
• Introduction to Commercial Media Publishing & the InDesign application & workspace
- What is Commercial Media Publishing - Commercial Media Publishing – An essential tool for print and digital media - The InDesign window and Panels - Using guides and styles
• InDesign working with Text Tools
- Entering and formatting text - Placing and formatting text - Applying text wrap
• InDesign working with Type Tools
- Placing and formatting type - Understanding Layers - Entering and formatting type
• InDesign working with Style Tools
- Applying object styles - Using nested styles - Applying paragraphs styles - Applying character styles - Using styles
• Building Documents with Master Pages
- Planning your document, custom page size - Creating and formatting master pages - Basing master pages on other master pages - Placing formatted text, adding images, text to master frames - Applying master pages to multiple pages
• In class Demonstrations and DIY tasks (continous)
- Creating a poster - Creating a brochure - Creating a Newsletter
Module Assessment
Assessment Breakdown%
Course Work100.00%
Module Special Regulation
 

Assessments

Full Time On Campus

Course Work
Assessment Type Class Test % of Total Mark 15
Marks Out Of 0 Pass Mark 0
Timing n/a Learning Outcome 1,3,4
Duration in minutes 0
Assessment Description
PART A - Provide a class test on web functionality, html and web design theory.
Assessment Type Continuous Assessment % of Total Mark 35
Marks Out Of 0 Pass Mark 0
Timing n/a Learning Outcome 1,3,4,5,6
Duration in minutes 0
Assessment Description
PART A - Using Adobe Dreamweaver (or equivelent), develop a four/five page web site. The web site content should be ideally be provided by the lecturer and based on a suitable external project from say a small organisation. If no such project is available then the content can be an introduction to any given topic/subject matter.
Assessment Type Class Test % of Total Mark 10
Marks Out Of 0 Pass Mark 0
Timing n/a Learning Outcome 7,8
Duration in minutes 0
Assessment Description
PART B - Continuous Assessment 1: In class practical exam
Assessment Type Class Test % of Total Mark 10
Marks Out Of 0 Pass Mark 0
Timing n/a Learning Outcome 7,8,9
Duration in minutes 0
Assessment Description
PART B - Continuous Assessment 2: In class practical exam
Assessment Type Continuous Assessment % of Total Mark 30
Marks Out Of 0 Pass Mark 0
Timing n/a Learning Outcome 6,7,8,9,10
Duration in minutes 0
Assessment Description
PART B - Continuous Assessment 2: On-going practical assignment
No Project
No Practical
No Final Examination
Reassessment Requirement
No repeat examination
Reassessment of this module will be offered solely on the basis of coursework and a repeat examination will not be offered.
Reassessment Description
Students repeating this module should attempt am assesment for both Part A and Part B.

Part A reassessment will consist of developing a four/five page web site as described above.

Part A reassessment will consist of a project based on Adobe In-Design

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time On Campus
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Practical Contact PART A Delivery: Web Design and Development theory can be delivered during lab sessions. Every Week 1.50 1.5
Practical Contact PART B Delivery: Madia Publishing lab sessions Every Week 1.50 1.5
Independent Study Non Contact No Description Every Week 6.00 6
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
This module has no Part Time On Campus workload.
 
Module Resources
Recommended Book Resources
  • Chad Chelius. Getting Started with dreamweaver and CSS, CS5. All Chapters, video2brain, http://www.video2brain.com/en/courses/getting-started-with-dreamweaver-and-css.
  • Kelly McCathran. (2012), Adobe InDesign CS6: Learn by Video - Master the Fundamentals, CS6. All chapters, www.video2brain.com, http://www.video2brain.com/en/courses/adobe-indesign-cs6-learn-by-video, [ISBN: 978-0-321-84070-7].
Supplementary Book Resources
  • Jennifer Smith, Jeremy Osburn and AGI Creative Suite. (2012), Adove Creative Suite 6 Design and Web Premium, Chaper 7 Lesson 1- 5, John Wiley and Sons, Canada, p.641-832, [ISBN: 978-1-118-12405-5].
This module does not have any article/paper resources
Other Resources